Type of outlet: Fish and Chip Shop
Name of employee and position: Alistair (Partner)
Heinz products used: Beanz, SqueezMe!, table top bottles and merchandise
We recently worked closely with the Heinz team to understand what products were available and suitable for our varied outlets. The SqueezMe! pods are perfect for a take away option. We sell SqueezMe! Tomato Ketchup and Mayonnaise and use both the clear plastic 'Hold Me' and 'Carousel' merchandising units. Since using these displays our sales have increased by 15%, which proves it is important to get both the right product and display!
For our restaurants, Seniors used to employ staff to fill small sauce pots with Tartare and Tomato Sauce. This was time consuming, wasteful and messy! By showing the Heinz brand, the table caddies have made a huge difference in the appearance of our tables, speed of service and improved customer confidence.
One of our regular customers to our Blackpool shop, Mr Deveris said "Seeing Heinz everywhere within Seniors fills me with confidence in the quality, taste and value for money!"